Platform Your Website Campaigns My Website Compare
For owners comparing their options

Shopping Jobber, Housecall Pro, or HighLevel? Read this first.

All four of us will schedule your jobs and send your invoices. The difference is what happens to your marketing, the website, the search rankings, the reviews, the social presence, and what it all costs once the add-ons stack up. Here's the whole comparison, including where the others win.

See the comparison Skip ahead, start free

Head to head

The field-service core, and the marketing layer they leave out

Everyone covers the basics. The gap shows up in what you'd otherwise bolt on with three more subscriptions.

Competitor details compiled from public pricing pages, July 2026. Verify current terms with each vendor.

Capability CRMinvoicing Jobber Housecall Pro HighLevel
Scheduling, estimates & invoicingthe field-service core✓✓✓partial
Online paymentscard checkout on every invoice✓ Square✓✓✓
Two-way SMS + email inboxthreaded per customer, MMS included✓✓✓✓
Google review requestsautomatic after closeout✓ direct Google linkplan-gated✓✓
Full business websiteunlimited pages, schema, blog, careers✓ flat module✗add-on / basicfunnel builder
Automatic schema markupLocalBusiness, Service, FAQ, Person, the layer Google + AI read✓ automatic✗✗manual
Social autopilot, 4 platformsAI captions from your job photos, 2am scheduler✓✗✗planner, no photo AI
Visitor analytics + heatmaps + site healthbuilt into the hosted website, nothing to connect✓ with Website✗✗✗
Competitor SEO trackingweekly crawls, daily sitemap diffs, local rank scans, Monday AI briefing✓ My Website module✗✗✗
AI blog from job photoswith anti-fabrication guardrail✓✗✗generic AI writer
Careers pages → Indeed + Google for Jobsfree job-board distribution✓✗✗✗
Crew permissions + money locktoday-only pricing access for techs, audit logs✓✓✓✗
Built for non-marketersplain-English setup, no funnel-builder learning curve✓✓✓agency-grade
Entry pricemonthly, smallest plan$0 free foreverfrom ~$39*from ~$59*from $97*

*Competitor capabilities and prices summarized from their public marketing and pricing pages and simplified for comparison; tiers, add-ons, and bundles change often, verify current details on each vendor's site. "Partial" means the capability exists in a limited form, behind a higher tier, or requires manual setup.

The honest take

Where each one actually wins

No tool is best for everyone. Here's the straight version, including when you shouldn't pick us.

Choose Jobber if…

You're a larger operation that wants the most mature pure field-service product with a big ecosystem of integrations and years of polish on dispatching and quoting, and you're happy running your website, social, and SEO somewhere else.

Choose Housecall Pro if…

You want a large community of pros and extras like consumer financing and payroll integrations under one roof, and marketing beyond review requests isn't the priority right now.

Choose HighLevel if…

You're a marketer or agency who wants to build custom funnels, automations, and campaigns from raw parts, and you don't need job scheduling, crew permissions, or close-out flows at all.

Choose CRMinvoicing if…

You're a service business owner who wants the field-service core free forever, and the marketing layer, website, schema, reviews, social, blog, as flat-priced modules you add only when they earn their keep, without learning marketing software.

CRMinvoicing dashboard with revenue, monthly goal, and money owed
The product behind the table, live owner dashboard
My Website hub Visitors tab: monthly visitors, where they came from, and top pages
My Website, the built-in hub nobody else has a checkmark for

The full matrix

What's free, and what each module costs

No "contact sales to find out." This is the whole grid.

Capability Free core$0/mo forever Modulemonth to month
Core operations, free forever
Jobs, drag-drop schedule, block-out days✓included
Estimates with phone approval✓included
Unlimited invoices, sent from your phone✓included
My Day field view + property profiles✓included
Leads + lead-source tracking✓included
Customers included100Unlimited Customers · $19/mo
Role permissions + money lock + audit logs✓included
CSV export of all your data✓included
Add when they earn their keep
Texting: dedicated number, review requests, 500 segments/mo✗Texting · $29/mo
Full website: unlimited pages, 8 themes, schema, blog, careers, custom domain + SSL, visitor analytics + heatmaps✗Website · $39/mo
SEO layer: competitor watching, local rank scans, Monday AI briefing✗My Website · $29/mo
Pay Now on every invoice (Square)✗Online Payments · $19/mo
Campaign engine: review, follow-up, win-back automations✗Email Campaigns · $19/mo
Social autopilot with AI captions from job photos✗Social Auto-Poster · $15/mo
Extra crew logins with their own permissions1 seatExtra Seat · $19/mo each
Allowances
Invoice + estimate sendsfrom your own appsin-app with Texting / Email Campaigns
Text overage (with your dollar safety cap)$0.04/segment · cap default $50, settable $0–$500

Switching

Moving over takes an evening, not a migration project.

Your book of business comes with you, and nothing here locks you in afterward.

Export from your current toolCustomer list and job history as CSV, every competitor above offers the export.
Import in one passCustomers match on phone number first, then email, so re-imports and overlaps never create duplicates. Text-message consent fields carry over for compliant campaigns.
Connect and goSquare for payments, the texting wizard files your carrier registration, and your website goes live on a subdomain immediately, custom domain whenever you're ready.

And the exit works the same way: CSV export of customers, jobs, and invoices anytime, no contracts. We'd rather keep you with the product than with a lock.

Pricing

The core is free. The rest is a menu.

Jobs, customers, estimates, invoices, and scheduling cost nothing, forever. Modules are month to month and cancel anytime: Texting $29/mo, Website $39/mo, My Website $29/mo, Online Payments $19/mo, Email Campaigns $19/mo, Social Auto-Poster $15/mo, Unlimited Customers $19/mo, Extra seat $19/mo.

Build your plan

Switcher questions

Asked by owners comparing options

Is CRMinvoicing a good Jobber alternative? +
If you want the field-service core plus the marketing layer in one bill, yes. You keep scheduling, estimates, invoicing, and texting, and gain the included website with automatic schema, the seven-platform social autopilot, competitor SEO tracking, and the AI blog that Jobber doesn't offer. If you mainly want the deepest pure dispatching product and handle marketing elsewhere, Jobber remains a strong choice.
How is this different from Housecall Pro? +
The operational cores are comparable. The difference is price structure and marketing infrastructure: the core CRM is free forever, and the full SEO-structured website, social autopilot with AI captions, automated campaigns, and AI blog are flat-priced modules you add only when you want them.
Why not just use HighLevel? +
HighLevel is a powerful kit for marketers who build their own funnels and automations. CRMinvoicing is the assembled product for service-business owners: job scheduling, crew permissions, close-out flows, and GPS routes that HighLevel doesn't do, with the marketing automations pre-built and running after a 15-minute setup.
Will my data import cleanly? +
Customers match on phone number first, then email, so imports never create duplicates, and texting consent flags carry over so your campaigns stay compliant from day one.
What if I switch away later? +
CSV export of customers, jobs, and invoices anytime, from a button that's always present. No contracts.

You compared. Now collect the difference.

The core is free forever. The marketing layer is a few dollars a month, set up before your coffee's cold.

Start with CRMinvoicing

Jobber, Housecall Pro, and HighLevel are trademarks of their respective owners; comparisons reflect public information and are not endorsements.